SERVICES, COSTS & HAPPY CUSTOMERS

The Hooked-on Group Consultancy is able to help both new business start-ups, and established businesses, with the development of business plans, mentoring and consultancy services which can often be funded through public sector organisations such as Business Link, your local council or One North East.

BUSINESS PLANS, MENTORING & CONSULTANCY

Whether a business plan is to be written or mentoring or consultancy services provided, the following items will usually be covered:

• TERMS OF REFERENCE
• EXECUTIVE SUMMARY
• UNIQUE SELLING POINT (& the business opportunity)
• KEY PEOPLE (& bought-in professionals)
• THE MARKET & COMPETITORS
• MARKETING & SALES
• OPERATIONS & IT
• FINANCIALS
  • START-UP COSTS (including sources of funding)
  • CASHFLOW
  • SALES FORECAST
  • PROFIT & LOSS FORECAST
• RISK ANALYSIS (due to diligence & contingencies)

AREAS OF EXPERTISE

With a career spanning science, engineering, manufacturing, restaurants, catering, marketing, property development and mystery dining, the Hooked-on Group’s main consultant, Andy Hook, is able to offer the following services:

• BUSINESS PLANNING
• MENTORING
• CONSULTANCY
• MARKETING

In the following sectors:

• RESTAURANTS, CAFES & GENERAL CATERING
• ALL SECTORS OF WORK FOR MOST SME BUSINESSES INCLUDING:
• CONSULTANCY
• MARKETING
  • LIFESTYLE BUSINESSES
  • PROPERTY DEVELOPMENT
  • MANUFACTURING & ENGINEERING

Other consultants can be subcontracted for more specialist work if required.

PR & MARKETING

A variety of marketing services can also be offered including:

• PUBLIC RELATIONS (press releases & comment features issued to the regional, national, trade and consumer magazines, broadcast media and online PR)
• BRANDING (logos & brand guidelines)
• PRINT MATERIAL (stationery, business cards etc)
• WEBSITE (design, hosting, search engine optimisation, e-flyers & emails)
• COPYWRITING
• ADVERTISING (we can negotiate the best deals for you)
• PHOTOGRAPHY (for print material or web)

COSTS

Funding is generally available from organisations such as Business Link, One North East, Entrust and your local council for things like:

• BUSINESS PLANS
• MENTORING & CONSULTANCY
• DESIGN
• TRAINING
• EQUIPMENT

Sometimes 100% funding is available for certain items depending on your type of business and where you live so ensure you ask what you’re entitled to.

Andy Hook is used for the majority of the Hooked-on Group’s work and charges £350 to £500 per day. Block bookings may attract a discount. Any additional facilities, equipment, sustenance, accommodation and travel outside of the North East will be charged separately.

• Andy Hook/The Hooked-on Group is an approved Business Link/One North East supplier
• Andy Hook/The Hooked-on Group has professional indemnity and public liability insurance
• The Hooked-on Group is not registered for VAT

PAST CUSTOMERS

Past customers include:

• CATERING
  • Ruskin Mill Organic Fusion Café, Sheffield
  • Windjammer Landings, St Lucia (all catering outlets)
  • Starters & Puds, Newcastle
  • Spice Cube, Newcastle
  • Crepstar, Newcastle
  • Alexanders Deli, Newcastle
  • Whiteblack’s Coffee House, Whitley Bay
  • Fig Tree, Jesmond
  • Harjinder’s Tandoori, North Shields
  • Your & Mine Cafe
  • High Street Blitz (17 catering outlets in South Tyneside)
  • Knorr, London

• OTHER SECTORS
  • Nova Carpet Fresh, Cramlington
  • Believe2Achieve Body Contour System, Newcastle
  • Elmbank Serviced Apartments, Jesmond
  • Hip Operation Entertainment, Morpeth
  • Various organisations through People into Enterprise

• VOLUNTARY
  • Various organisations through Community Foundation